Adam Sohmer
With more than two decades of hands-on experience in high-tech public relations, Adam Sohmer established Sohmer Associates, a PR agency specializing in small- to medium-sized companies in the consumer electronics and professional audio industries.

Prior to starting his own venture, Sohmer worked for a number of the top firms in the PR business. From large agencies to niche boutiques, Sohmer consistently generated results for global brands, start-up ventures, and all points in between. Some of the industry leaders he previously worked with include Sony Corporation of America, Panasonic, Toshiba America Consumer Products, Seiko Instruments USA, JVC, Fuji Photo Film U.S.A, Marantz, and many others.

Among Sohmer’s strengths is an in-depth knowledge of technology trade and consumer lifestyle media. This enables him to achieve multiple placements for his clients on broadcast media and in a host of high-profile consumer print outlets such as The New York Times and a variety of morning news programs. He also works with a variety of online media, including blogs, new media publications, and affinity forums.

In addition to using his media relations savvy to place clients’ stories in relevant outlets, Sohmer has developed a media training program to help clients deliver their messages in an authoritative and compelling manner during interviews with print, broadcast, and online outlets. He has also taught media relations and the art of active listening as part of in-house training programs.

One of the reasons Sohmer is so successful at media relations is because he understands how to turn his clients’ messages into real news stories, which is a result of his having worked on both sides of the publishing fence. As a contributor to a wide variety of technology enthusiast media, he understands what makes a real, publishable story as opposed to the self-serving promotional materials so often distributed by competitors vying for the same space.

Sohmer received his B.A. in communications arts and sciences from Queens College, NY. His professional affiliations include the Consumer Electronics Association, the Audio Engineering Society, and the Public Relations Society of America.


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